Comments on: More On Advertising And Ad-blocking http://philcrissman.com/2007/12/04/more-on-advertising-and-ad-blocking Web Development, startups, entrepreneurship, books, art, and other stuff Sun, 23 Nov 2008 10:15:19 +0000 http://wordpress.org/?v=2.6.3 By: mrben http://philcrissman.com/2007/12/04/more-on-advertising-and-ad-blocking#comment-1891 mrben Wed, 05 Dec 2007 09:59:25 +0000 http://philcrissman.com/2007/12/04/more-on-advertising-and-ad-blocking/#comment-1891 Adblocking only exists because advertisers have overdone it. Adblocking is the one of the few ways the consumer can indicate back to the advertiser that their adverts suck. Good adverts work because they encourage their viral nature, you're right. The Dairy Milk gorilla advert is a prime example. The Ford Sport Ka is another one that's got passed around a lot. Advertisers need to stop whinging about adblockers, and start thinking of better ways to advertise in ways that entertain rather than annoy. Adblocking only exists because advertisers have overdone it. Adblocking is the one of the few ways the consumer can indicate back to the advertiser that their adverts suck.

Good adverts work because they encourage their viral nature, you’re right. The Dairy Milk gorilla advert is a prime example. The Ford Sport Ka is another one that’s got passed around a lot.

Advertisers need to stop whinging about adblockers, and start thinking of better ways to advertise in ways that entertain rather than annoy.

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