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The New Ruby Logo: Why?

So, apparently there’s a new “official” Ruby logo. The reason I link to Ruby Inside rather than the Ruby Association is pretty simple; it’s followed by 98 (and counting) comments that pretty much echo my first thoughts on seeing the logo: ewww.

I don’t think of myself as a design snob, and I’m not a graphic designer myself: but I do ( I think) appreciate good design. This is really not my idea of it; I far prefer the ruby on Ruby-lang.org’s header, for example.

I suppose it’s a done deal; the winning designer won 100,000 Yen (about $872.40, according to Google) and the design was chosen by Matz. I just don’t see too many sites actually using this logo; it may be the one, but I have a hard time thinking it will get widespread adoption. I feel bad for the winner; I hate being criticized for my creative output, and I don’t really like dishing it out, either. Generally, I’d prefer to be “nice.”

But in this case, I have to agree with the prevailing opinion; I’m not a fan of the new logo.