I really like hoodwink.d. I’m not extremely active with it, but the whole concept appeals to me on a number of levels. It’s like a riddle / social experiment / art project with a life of its own.
However, I can’t really say too much more than link to the Information Booth, because like fight club, the first rule of Hoodwink.d is that you don’t talk about Hoodwink.d. Er, at least, not very much. And it’s not really a rule. I suppose I could reveal all in excruciating detail, but that somewhat violates the spirit of the whole idea.
I know; that sounds vaguely elitist, something that I’m generally opposed to. I prefer to think of it as a meme with a narrow target audience. Or one of those fancy, colorful “3D” pictures that some people can see, and some people can’t (I usually can’t. Then again, I used to look at the ones in the newspaper, and the registration of colors in newspaper printing leaves much to be desired.)
So I think that anyone who is interested in hoodwink.d can probably figure it out. (There is always Google, after all. And if you are in a corporate network, behind a firewall/proxy — I can reasonably guarantee that it won’t work. Hoodwink.d is for your spare time, outside the walls of your corporation. After all, at work, you should be working. This is what I’ve been told, at least.)
I only figured it out when I saw a comment on a blog post telling me to add the lines to /etc/hosts.
*shh* ;)
I think the most interesting thing about it is that it’s almost the opposite of a start up. It’s not monetized, it’s not advertised, it’s not easy, it’s not intuitive, it’s not easily accessible, it’s just a “because it’s there” sort of idea. I like it.