Netflix “Watch Now” Feature: No Feature At All

I think this has been available for awhile in beta, possibly rolled out to a few users at a time. At any rate, I was notified of it via email earlier today. I decided to check it out quickly — I didn’t have time to watch a movie, but was interested in how it worked.

Short version: It doesn’t. For me.

Long version: I’m sure it works fine, but it requires Windows, and IE 6 or higher, which means… I won’t be using it.

Way to go Netflix; congratulations! The first competitor to offer this feature in Firefox, on the Mac, and (preferably) on Linux, will, all things being equal, easily steal my business from you.