So, I just went and ordered a CD, for the first time, from cdbaby.com; (I picked up the newest by a local artist, Tom Feldmann and the Get-Rites — highly recommended).
The confirmation email blew me away:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, April 20th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
That… is… awesome.
It’s totally absurd, of course; and I’m not about to complain if a third party investigation of their facilities shows that my CD was not really polished by a team of 50 highly trained professionals, etc, etc.
But regardless of the correspondence of the email to reality, it’s absolutely brilliant. Coolest confirmation letter of an online purchase that I’ve ever had.
And it definitely served it’s purpose, as I’m now raving about it on the web.
Somebody should tell Tom Peters about these guys; he tends to get all fired up about this sort of thing (for good reason — because it’s so rare).
