So, I let my wife talk me into accompanying her to a advertising networking event last night. It was at the Campbell Mithun building in Minneapolis. Campbell Mithun, as I learned, is the 22nd largest agency in the nation, and has just recently gone through a process of rebranding themselves. You can view their website to see how well you think they’ve done at this, but in my inexpert opinion it all looks pretty good to me.
We heard a little about some of the things they’re doing: how they rebranded, from CMO Norm Yustin, bits about the TRESemme/Project Runway collaboration from two fine individuals whose names escape me (I wasn’t taking notes, okay? Sorry…), as well as a short bit from John Rash, whom I had never heard of but who has some keen insights into the workings and offerings of the television season.
I wanted to ask Rash why the heck he thought Firefly was cancelled, but I refrained.
Advertisers are interesting people; I think if I were going to change careers, that’s definitely one I’d consider.
