philcrissman.com

Creating Passionate Users has had a host of cool posts recently, but I’ll just link to this one about marketing and user manuals.

In brief, Kathy writes about how by creating slick brochures and advertisements vs. boring, clunky manuals, companies are implicitly saying they value prospective customers over actual users.

While I can see a place for a plain, to-the-point manual, I think Kathy has a good case. Maybe we don’t want or need manuals that look like Vogue advertisements — but let’s at least put that same amount of thought into them, so they are usable, complete, and attractive.