Writing style, I mean.
Brand Autopsy ran a short interview with Seth Godin recently, in which they asked him about his writing style rather than about marketing. This is a great (short) read, and important; you can know a lot, but if you can communicate it (in writing or presentation), then everything you know can’t benefit anyone else–because you can’t share it effectively.
The idea of influences in writing is, I think, a valuable one as well. It’s taken for granted to ask this question in some circles; it is almost inevitable that any interview with a rock band of any stripe will include the question “Who/what are your influences?” Musical groups are frequently defined by their influences. Someone might play straight-ahead seventies-style rock, but you’ll think of them slightly different if they say that their main influence was Led Zeppelin than if they said it was Cream… and so on.
Seth said his influences were Guy (Kawasaki), Zig (Ziglar), Tom (Peters), and Malcolm (Gladwell). He points out that these gentlemen are all recognizable by their first names, although they may or may not be to most people. Seth is now pretty recognizable by his first name alone, for that matter.
I like his choices in writers. Going back to the music analogy, a good writer can change the way you think about writing the same way that hearing Fugazi for the first time can change the way you think about music.
I’d have to echo Seth’s choices in writing influences, but I would add Paul Arden, Douglas Hofstadter, and Paul Graham to that list as well.
Though really, if I go way back, I’d guess that the real influences on my writing style have been Strunk and White. Best. Writing. Book. Ever.
Continue reading ‘Who Influences your Writing?’